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Founder's Spirit

Grateful to serve for a better world

This is the motto of our founder Magokichi Yamaoka for all our diesel engine solutions. It contains the essence of our basic business philosophy.

It captures the heart of his idea that, ”Though man’s life is greatly affected by good luck or bad luck, a better world may open its door to the road in front of you. This will happen if you seek good companions and are rewarded with gratitude by others while continuing to make great efforts. It is also important to remember your feelings of sincerity and appreciation for others.”

To conserve fuel is to serve mankind

These are also words handed down from our founder. The expression represents his belief that it is important to repay the nation, the world, and humankind by saving resources and energy. That is what we actively do and promote at Yanmar, together with you as our customer, wherever we can.

Magokichi Yamaoka